Privacy Policy

1. Information We Collect

We may collect the following categories of personal information:

• Contact information — your name, email address, phone number, and company name when you submit an enquiry form.
• Communication data — the content of messages you send us, including enquiry type and details.
• Technical data — IP address, browser type, operating system, and pages visited, collected automatically via server logs.
• Usage data — information about how you interact with our website, including time spent on pages and navigation paths.

2. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and facilitate business partnerships.
• Send you relevant information about our services, brands, and trading activities.
• Improve our website and user experience.
• Comply with applicable laws and regulations in the UAE and internationally.
• Protect against fraudulent or unauthorised activity.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Legal Basis for Processing

We process your personal data on the following legal grounds under applicable UAE data protection law and, where relevant, the EU General Data Protection Regulation (GDPR):

• Consent — where you have given explicit consent, such as when submitting a contact form.
• Legitimate interests — to operate our business, respond to enquiries, and maintain security.
• Legal obligation — where processing is required to comply with UAE law or regulatory requirements.

4. Data Sharing and Disclosure

We may share your information with trusted third parties only where necessary:

• Service providers — technology and hosting partners who assist in operating our website and communications infrastructure, bound by confidentiality obligations.
• Business partners — where you have specifically enquired about a partnership or distribution arrangement and sharing is necessary to progress that relationship.
• Legal authorities — where required by UAE law, court order, or regulatory authority.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Enquiry data is typically retained for up to 3 years from the date of last contact. You may request deletion at any time by contacting us.

6. Cookies and Tracking

Our website may use essential cookies to ensure proper functionality. We do not use third-party advertising or tracking cookies without your consent. You may configure your browser to refuse cookies; however, some features of the website may not function correctly as a result.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data ("right to be forgotten").
• Object to or restrict certain processing activities.
• Withdraw consent at any time, without affecting the lawfulness of prior processing.
• Lodge a complaint with a relevant data protection authority.

To exercise any of these rights, please contact us at [email protected].

8. International Transfers

As a trading company with operations spanning the UAE, China, and other regions, your data may be processed or stored in countries outside your own. We take appropriate safeguards to ensure such transfers comply with applicable data protection laws.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: